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MaleMan Kit
Role
Creative Lead, Videography, 3D & 2D Animation, Brand Design
Approach & Execution
Starting from concept, we collaborated closely with the client to define the tone, flow, and structure for the campaign. We built out a visual storytelling framework that simplified medical logistics into an engaging animated narrative. Using a blend of vector illustrations, character animation, and 3D elements, we mapped the entire customer journey — from placing an order online to sample delivery and lab results.
Every frame was optimized for clarity, conversion, and cross-platform use, with scalable design systems in place for packaging, instructional inserts, and future marketing campaigns. The result is a unified visual ecosystem that turns a niche medical service into a compelling, easy-to-understand brand experience.
A full-scale branded content campaign built from the ground up, MaleMan Kit is a medical transport system designed for semen analysis — and required a carefully balanced tone of professionalism and clarity. MindOfDerby led every phase of creative development: from brand identity design to 2D/3D animated explainers, product visuals, and marketing assets. We established a bold, family-friendly visual language to communicate sensitive topics with approachability and clarity, tailored specifically for a U.S. medical audience.
The deliverables included custom character design, full storyboarding and scripting, detailed product renders, and a complete animation pipeline. We also developed branded collateral like box designs, instructional visuals, color systems, website art, and even the pickup-to-lab storytelling journey, all stylized to match the kit’s clean, accessible mission.
