Logo vs Brand Identity: What You Are Actually Paying For

A logo is one asset. A brand identity is the system that makes everything you put out look like it came from the same company. Most small businesses buy the first and wonder why they do not get the results of the second.

What is in a full brand identity

• Logo suite: primary, secondary, and icon.

• Color palette with exact values for screen and print.

• Typography.

• Graphic elements and patterns.

• Photo and motion direction.

• Templates for social, decks, and packaging.

• A brand guide so anyone on your team uses it correctly.

Why a logo alone falls short

Businesses that only buy a logo end up with an Instagram feed, a website, and packaging that all look different. That inconsistency reads as amateur, even when every individual piece looks fine.

Identity built to move

A lot of identity work is designed for business cards and then breaks the moment it has to animate. I come from film and VFX, so I design identity with motion in mind from day one. Your brand is going to live in Reels, ads, and video, not only on paper.

Pricing

MindOfDerby brand identity starts at $2,500, $5,000, and $10,000. Need one thing, like a logo refresh or a set of social templates? Single assets start at $500. Payment is 50% deposit and 50% on delivery. See the brand identity design page or start a project.