Brand Identity & Design in Los Angeles.
Visuals Built To Hold Up Everywhere. Brand identity, graphic design, motion design, and campaign creative for companies that understand design is not decoration.
A logo is not a brand. A brand is a system - and when the system isn't built right, every piece of content you make exposes it. MindOfDerby, based in Los Angeles, builds visual identity from the ground up: mark, type, color, motion, and the full set of guidelines that make it executable across every touchpoint your brand actually uses.
Production-Ready Files
MOTION
Animated Brand System
WEB
Digital-First Design
50%
Deposit, 50% On Delivery
What most brands end up with.
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Logo designed in isolation with no system thinking
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Color palette that was never converted for digital use
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No guidelines -- just a PDF with three slides and a font name
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Motion assets that don't match the static identity
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A brand that looks different on every platform it appears on
What MindOfDerby delivers.
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Identity built as a complete system from mark to motion
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Print, digital, and motion files in every format you need
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Brand guidelines document that's actually usable in production
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Animated identity and motion templates built from your visual DNA
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Brand that looks right whether it's on a billboard or a phone screen
Packages & Scope
Choose a tier. I scope the identity work to match your brand's stage and how you'll use it.
Single-asset work (logo animation, motion graphic, social template) from $500.
Every Tool Your Brand Needs.
I built the entire creative pipeline in-house so nothing gets lost between vendors.
Brand Identity + Logo System
Full identity buildout from mark to guidelines. For new brands and rebrands.
Brand Refresh
Updated typography, color, and mark system for brands that have evolved past their current identity.
Motion Identity + Animation
Animated logo, motion design language, and social-ready templates built from your identity.
Campaign Creatives
Art direction, layout, and graphic design for campaigns, launches, and brand activations.
Print Collaterals
Business cards, packaging, signage, trade show materials, and production-ready print files.
Social Templates & Systems
Branded social media templates, story formats, and content design systems for ongoing use.
FEATURED DESIGN WORK
Explore a few of my recent identity and design projects, then let's build yours.
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Ready To Go?
Send me your brief and where your brand stands right now. I'll map the cleanest approach and get you a quote within 24 hours.
Working with brands, agencies, and productions across Los Angeles and beyond. First-time clients receive a complimentary technical consultation before production begins.