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VISUAL IDENTITY BUILT TO HOLD UP EVERYWHERE IT LIVES.

Brand identity, graphic design, motion design, and campaign creative for companies that understand design is not decoration.

A logo is not a brand. A brand is a system -- and when the system isn't built right, every piece of content you make exposes it. MindOfDerby builds visual identity from the ground up: mark, type, color, motion, and the full set of guidelines that make it executable across every touchpoint your brand actually uses.

PRINT

Production-Ready Files

MOTION

Animated Brand System

WEB

Digital-First Design

50%

Upfront Options Available

Stationery and brand identity design samples on a desk

IF YOUR BRAND LOOKS DIFFERENT EVERY TIME SOMEONE SEES IT, YOU DON'T HAVE A BRAND.

Consistency is not a design luxury. It's the mechanism by which brands build trust and recognition over time. We build identity systems that are cohesive enough to stay consistent and flexible enough to actually be used by the people running the brand.
Button: Start With an Identity Audit

HOW WE BUILD IT

Every identity project follows the same disciplined process. Nothing improvised.

Designer presenting brand identity design on a whiteboard.

DISCOVERY + AUDIT

Brand positioning, competitor review, audience analysis, and current identity audit before any design work begins.

Notebook with brand identity design sketches on a desk

STRATEGY

Brand voice, naming if needed, positioning statement, and visual direction brief locked before creative exploration.

Creative workspace with brand identity design on monitor

IDENTITY DESIGN

Logo mark, wordmark, typography system, color palette, and core graphic elements developed and presented.

Brand identity design mockups and color swatches on stone.

SYSTEM BUILDOUT

Full brand system: patterns, icons, photography style, layout principles, and usage rules.

Designer working on brand identity design on a computer.

MOTION IDENTITY

Animated logo, motion design language, and social-ready graphic templates built from the identity.

Brand identity design manual showing logo usage rules.

DELIVERY

Print-ready files, web-optimized assets, motion files, and a brand guidelines document your team can actually use.

What You Get

A complete visual identity system built to work across print, digital, motion, and every platform your brand runs on.

Architect business cards showing brand identity design.

LOGO + MARK SYSTEM

Primary logo, secondary marks, icon, and favicon. Every variation you'll actually need.

Brand identity design assets featuring Mono typography and grid systems.

FULL BRAND SYSTEM

Typography, color, patterns, photography direction, layout principles, and usage guidelines.

Metallic at symbol with electric brand identity design

MOTION IDENTITY

Animated logo, motion graphics templates, and social-ready animated assets built from the brand system.

Brand identity design manual showing usage rules and type specs.

BRAND GUIDELINES

A usable document that tells anyone working on your brand exactly how to execute it correctly.

THE DIFFERENCE BETWEEN A BRAND THAT BUILDS EQUITY AND ONE THAT LOOKS AMATEUR ON EVERY PLATFORM IS THE SYSTEM BEHIND IT.

THE DIFFERENCE BETWEEN A BRAND THAT BUILDS EQUITY AND ONE THAT LOOKS AMATEUR ON EVERY PLATFORM IS THE SYSTEM BEHIND IT.

Brand identity design examples displayed on a large screen.

What most brands end up with.

  • Logo designed in isolation with no system thinking

  • Color palette that was never converted for digital use

  • No guidelines -- just a PDF with three slides and a font name

  • Motion assets that don't match the static identity

  • A brand that looks different on every platform it appears on

Terra Heritage brand identity design on card, tablet, and box.

What MindOfDerby delivers.

  • Identity built as a complete system from mark to motion

  • Print, digital, and motion files in every format your team needs

  • Brand guidelines document that's actually usable in production

  • Animated identity and motion templates built from the same visual DNA

  • A brand that looks exactly right whether it's on a billboard or a phone screen

EVERY TOOL YOUR BRAND NEEDS

We built the entire creative pipeline in-house so nothing gets lost between vendors.

Aurum & Co. brand identity design with style guidelines.

BRAND IDENTITY + LOGO SYSTEM

Full identity buildout from mark to guidelines. For new brands and rebrands.

Evolution of ACME brand identity design from old to new

BRAND REFRESH

Updated typography, color, and mark system for brands that have evolved past their current identity.

Velocity logo in a fiery brand identity design.

MOTION IDENTITY + ANIMATION

Animated logo, motion design language, and social-ready templates built from your identity.

Elevate Your World brand identity design for Aurum & Verde.

CAMPAIGN CREATIVE

Art direction, layout, and graphic design for campaigns, launches, and brand activations.

Aethelred brand identity design on stationery set

PRINT + COLLATERAL

Business cards, packaging, signage, trade show materials, and production-ready print files.

Sunsoaked Adventures brand identity design on a mobile app grid.

SOCIAL TEMPLATES + CONTENT SYSTEM

Branded social media templates, story formats, and content design systems for ongoing use.

Packages & Scope

Choose a tier. We scope the identity work to match your brand's stage and your team's execution needs.

Nordic brand identity design across stationery and digital devices

Essentials

Logo mark, wordmark, color palette, and one-page usage guide. For brands that need to launch fast.

Start a Project
Solstice Co. brand identity design and 2024 guidelines.

Signature

Full identity system: logo, typography, color, pattern, photography direction, and brand guidelines document.

Start a Project
Nordic brand identity design across stationery and digital devices

Premium

Complete identity system plus motion identity, social templates, campaign creative, and print collateral. For brands building from the ground up.

Start a Project

Add-ons: Naming and brand strategy, packaging design, trade show and event materials, motion graphics package, social content system, brand audit and competitive positioning.

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FEATURED WORK

Explore a few of our recent identity and design projects, then let's build yours.

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Small white backyard shed with brand identity design features.
Aerial view of residential brand identity design architecture
Modern balcony showcasing architectural brand identity design.
Modern white house showcasing brand identity design features.
Modern balcony with glass doors and brand identity design.
We listen carefully and build it right.

READY TO go?

Send us your brief and where your brand stands right now. We'll map the cleanest approach and get you a quote within 24 hours.

Working with brands, agencies, and productions across Los Angeles and beyond. First-time clients receive a complimentary technical consultation before production begins.

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